• Making complex things simple continues to be the trend in 2019

    Andreas Petersson points to three major digital trends that will form 2019. Andreas Petersson is partner at eCapacity and head of Analytics. We met him for an interview on his thoughts on what trends will drive the digital landscape in 2019. Trend 1: One size does not fit anyone, in 2019 this is truer than […]

  • SKY – UK’s second largest Telco: These are the six most important AI, machine- and human-learning based experiences, we’ve learned from personalizing our digital channels

    Tuesday this week, Skys Head of Digital Analytics and Decision, Rob McLaughlin, gave the opening keynote address at Adobe’ and eCapacity’s Experience Breakfast in Copenhagen. Sky is UKs second largest telco, the  largest (11 million customers) pay-TV broadcaster and – with an advertisement spending of over £ 400 million a year – also UK’s largest advertiser. […]

  • Marketing Cloud from vision to reality

    eCapacity has strengthened its position in data-driven marketing with Martin Wammen as a new Senior Manager.   Martin comes with a deep experience in marketing cloud technologies and services from previous roles as Country Manager for Responsys and Nordic Sales Director of Oracle Marketing Cloud and has helped Egmont, SaxoBank, Coop among others adapting data-driven […]

  • eCapacity No. 1 in the category “Digital Marketing” and No. 16 on the overall TOP100 list of the best Danish IT companies

    Computer World has just published the TOP100 list of the best Danish IT companies, and eCapacity is positioned as the top 16 on the list and No. 1 in the category Digital Marketing and hence the best in our field. eCapacity has just been named the 16 best IT company in Denmark, and as the […]

  • BIG DATA – a source of real business optimization through digital channels

    At eCapacity’s Digital Excecutive Event in January 2016, there was the opportunity to experience leading corporations that have realized the benefits of activating very large amounts of data, in order to optimize their digital business. eCapacity had brought together a group of Scandinavian leaders, who drive some of the dominant digital businesses, for a morning […]

  • Analytics trends in 2016 according to Google

    Google Analytics is an important data-source for many corporations. This is why eCapacity invited Oliver Borm, Advanced Performance Lead for EMEA, from Google to present the latest trends in Enterprise Analytics at the eCapacity Digital Executive Event in Copenhagen in January 2016. Click to read Danish version of this article   Building the single source of the […]

  • New calculated metrics in Adobe Marketing Cloud!

    Adobe recently updated how calculated metrics are build, managed and used in the Adobe Marketing Cloud. Not only did the update include new features and functionalities such as statistical calculations or the opportunity to share calculated metrics across report suites, it also improves the workflow for analysts deploying and using calculated metric in his or her daily work.

  • Take aways from the first ever Google Analytics Premium Summit in London

    Google held their first ever Google Analytics Premium Summit in London on December 2nd. Demonstrating the increased popularity of GAP they managed to gather 100 Premium customer and 30 premium partners from across Europe.