• Strong profile to eCapacity

    Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]

  • The impact of Apple’s Intelligent Tracking Prevention (ITP)

    From Safari 11 and forward, Apple has implemented what they call Intelligent Tracking Prevention (ITP). This was introduced in June 2017 and released in September 2017. It will affect marketers and analysts, as this affects how various digital analytics solutions and 3rd party marketing pixels can keep track on visitors. In short, ITP simply blocks […]

  • The Optimization Analyst as a Detective

    Performance Optimization – where to start and which new competences are needed? Instead of mainly focusing on launching new campaigns and building new features, many online teams are now focusing on realizing the huge opportunity and business potential within optimizing the elements that are already live on their digital channels. Many digital teams are nowadays […]

  • Personalisation – the leading digital companies make the quantum leap

    Digital Executive event – Maximize your business performance with digital personalization On Thursday 29th September eCapacity hosted an executive event: “Maximise your business performance with digital personalisation”. eCapacity gathered a selected group of digital executives from their Danish and English customers to discuss advances in the area of personalisation and optimisation. The event took place […]

  • eCapacity No. 1 in the category “Digital Marketing” and No. 16 on the overall TOP100 list of the best Danish IT companies

    Computer World has just published the TOP100 list of the best Danish IT companies, and eCapacity is positioned as the top 16 on the list and No. 1 in the category Digital Marketing and hence the best in our field. eCapacity has just been named the 16 best IT company in Denmark, and as the […]

  • Firefox tracking protection mode blocks all major tracking vendors

    Over the past 10 years, the digital analytics space has changed dramatically from being a log-analysing task in IT, to a vital part of most company’s online presents, marketing and development of strategy. As the digital analytics space has evolved, marketers has gotten more sophisticated tools in the toolbox and better data about their customers […]

  • New calculated metrics in Adobe Marketing Cloud!

    Adobe recently updated how calculated metrics are build, managed and used in the Adobe Marketing Cloud. Not only did the update include new features and functionalities such as statistical calculations or the opportunity to share calculated metrics across report suites, it also improves the workflow for analysts deploying and using calculated metric in his or her daily work.

  • Adobe Analytics spring release makes the gab between analysts and data scientists smaller

    At this time of the year Adobe usually have a major release called ‘The Spring Release’. It releases short after Adobe has held their Summit in US and always includes features and improvements that help business to improve customer insights and optimization.

  • Another eCommerce company invests in Googles high-end enterprise web analytics platform

    We are proud to welcome BZT Fashion AB (Boozt.com) on the Google Analytics Premium platform. Boozt.com join the likes of Momondo Group on Googles enterprise analytics platform.

  • Take aways from the first ever Google Analytics Premium Summit in London

    Google held their first ever Google Analytics Premium Summit in London on December 2nd. Demonstrating the increased popularity of GAP they managed to gather 100 Premium customer and 30 premium partners from across Europe.