• How cross-channel analysis can improve customer satisfaction

    In a digital first world, customers want ease and flexibility. Net Promoter Score (NPS) and Goal Achievement (GA) are often used as key measures of success for large websites. – But in this ‘big data’ driven world is there space for these, more qualitative measures?

  • Testing A B, Testing – 4 guidelines

    Here we offer some simple advice on how you can create fair tests that will mean more meaningful insights in to your optimisation program.

  • eCapacity opens up new office in London

    With a base set in London eCapacity is ready to serve british clients with James Muldoon leading the office.