eCapacity has strengthened its position in data-driven marketing with Martin Wammen as a new Senior Manager.
Martin comes with a deep experience in marketing cloud technologies and services from previous roles as Country Manager for Responsys and Nordic Sales Director of Oracle Marketing Cloud and has helped Egmont, SaxoBank, Coop among others adapting data-driven marketing practices and Marketing Cloud technologies.
Martin Wammen is new Senior Manager at eCapacity focusing on Marketing Cloud technologies
New business area at eCapacity
“As the Marketing Cloud technologies have become more cohesive and now covering the whole of the digital customer journey, the next natural step at eCapacity is to harness our expertise in digital strategy and analysis to create a strong Marketing Cloud business. “says Per Rasmussen, eCapacitys founder and director. “We are seeing our customers want to be data driven in all their customer interactions and there is a need for insight into business strategy, technology and operationalization to make the Marketing Cloud vision a reality – and Martin Wammen bring this insight and experience to the team from his many years in the industry. ”
Marketing, strategy and relationships
One-to-One marketing, dialogue marketing, CRM, marketing automation, DMP – Data driven marketing and the flow of buzzwords evolves year by year and Martin has been on the whole journey. With an MBA from Copenhagen Business School and experience from global Tech companies and Danish consultancy companies, Martin’s passion is creating valuable and strategic solutions as well as strong relations among customers and colleagues. Martin lives with his family in Charlottenlund.