• News

    Strong profile to eCapacity

    Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]

  • Analytics

    5 practical use cases for Machine Learning from Google Cloud Summit 2017

    AI and Machine Learning is what’s everybody is talking about in 2017. At eCapacity, we want to turn the talk into actions. From buzzwords to business. Take a look at this case story we did with Codan, where we are using AI to predict and personalize the most relevant homepage for you – out of […]

  • Analytics, News

    The impact of Apple’s Intelligent Tracking Prevention (ITP)

    From Safari 11 and forward, Apple has implemented what they call Intelligent Tracking Prevention (ITP). This was introduced in June 2017 and released in September 2017. It will affect marketers and analysts, as this affects how various digital analytics solutions and 3rd party marketing pixels can keep track on visitors. In short, ITP simply blocks […]

  • Analytics, News

    The Optimization Analyst as a Detective

    Performance Optimization – where to start and which new competences are needed? Instead of mainly focusing on launching new campaigns and building new features, many online teams are now focusing on realizing the huge opportunity and business potential within optimizing the elements that are already live on their digital channels. Many digital teams are nowadays […]

  • Adobe, Analytics

    7 key trends from Adobe Summit 2017

    Again this year eCapacity consultants from both the UK and DK office attended the Adobe Summit in London to get inspired and spot the latest trends in data-driven digital commerce.   1. Make experience your business The main message from Adobe this year was to make experience your business – to make your business an […]

  • News

    Personalisation - the leading digital companies make the quantum leap

    Digital Executive event – Maximize your business performance with digital personalization On Thursday 29th September eCapacity hosted an executive event: “Maximise your business performance with digital personalisation”. eCapacity gathered a selected group of digital executives from their Danish and English customers to discuss advances in the area of personalisation and optimisation. The event took place […]

  • eCapacity, News

    eCapacity No. 1 in the category "Digital Marketing" and No. 16 on the overall TOP100 list of the best Danish IT companies

    Computer World has just published the TOP100 list of the best Danish IT companies, and eCapacity is positioned as the top 16 on the list and No. 1 in the category Digital Marketing and hence the best in our field. eCapacity has just been named the 16 best IT company in Denmark, and as the […]

  • eCapacity

    BIG DATA – a source of real business optimization through digital channels

    At eCapacity’s Digital Excecutive Event in January 2016, there was the opportunity to experience leading corporations that have realized the benefits of activating very large amounts of data, in order to optimize their digital business. eCapacity had brought together a group of Scandinavian leaders, who drive some of the dominant digital businesses, for a morning […]

  • eCapacity

    Analytics trends in 2016 according to Google

    Google Analytics is an important data-source for many corporations. This is why eCapacity invited Oliver Borm, Advanced Performance Lead for EMEA, from Google to present the latest trends in Enterprise Analytics at the eCapacity Digital Executive Event in Copenhagen in January 2016. Click to read Danish version of this article   Building the single source of the […]

  • Analytics, News

    Firefox tracking protection mode blocks all major tracking vendors

    Over the past 10 years, the digital analytics space has changed dramatically from being a log-analysing task in IT, to a vital part of most company’s online presents, marketing and development of strategy. As the digital analytics space has evolved, marketers has gotten more sophisticated tools in the toolbox and better data about their customers […]