• Analytics, News

    The Optimization Analyst as a Detective

    Performance Optimization – where to start and which new competences are needed? Instead of mainly focusing on launching new campaigns and building new features, many online teams are now focusing on realizing the huge opportunity and business potential within optimizing the elements that are already live on their digital channels. Many digital teams are nowadays […]

  • Adobe, Analytics

    7 key trends from Adobe Summit 2017

    Again this year eCapacity consultants from both the UK and DK office attended the Adobe Summit in London to get inspired and spot the latest trends in data-driven digital commerce.   1. Make experience your business The main message from Adobe this year was to make experience your business – to make your business an […]

  • News

    Personalisation - the leading digital companies make the quantum leap

    Digital Executive event – Maximize your business performance with digital personalization On Thursday 29th September eCapacity hosted an executive event: “Maximise your business performance with digital personalisation”. eCapacity gathered a selected group of digital executives from their Danish and English customers to discuss advances in the area of personalisation and optimisation. The event took place […]

  • eCapacity, News

    eCapacity No. 1 in the category "Digital Marketing" and No. 16 on the overall TOP100 list of the best Danish IT companies

    Computer World has just published the TOP100 list of the best Danish IT companies, and eCapacity is positioned as the top 16 on the list and No. 1 in the category Digital Marketing and hence the best in our field. eCapacity has just been named the 16 best IT company in Denmark, and as the […]

  • eCapacity

    BIG DATA – a source of real business optimization through digital channels

    At eCapacity’s Digital Excecutive Event in January 2016, there was the opportunity to experience leading corporations that have realized the benefits of activating very large amounts of data, in order to optimize their digital business. eCapacity had brought together a group of Scandinavian leaders, who drive some of the dominant digital businesses, for a morning […]

  • eCapacity

    Analytics trends in 2016 according to Google

    Google Analytics is an important data-source for many corporations. This is why eCapacity invited Oliver Borm, Advanced Performance Lead for EMEA, from Google to present the latest trends in Enterprise Analytics at the eCapacity Digital Executive Event in Copenhagen in January 2016. Click to read Danish version of this article   Building the single source of the […]

  • Analytics, News

    Firefox tracking protection mode blocks all major tracking vendors

    Over the past 10 years, the digital analytics space has changed dramatically from being a log-analysing task in IT, to a vital part of most company’s online presents, marketing and development of strategy. As the digital analytics space has evolved, marketers has gotten more sophisticated tools in the toolbox and better data about their customers […]

  • Analytics, Google Analytics

    Are you exceeding the limits of Google Analytics data collection?

    If you have encountered a warning in Google Analytics threatening to stop data processing, and even delete your property if you don’t upgrade to Google Analytics Premium – you are probably worried about your data and wondering what your options are. This quick guide will give you an answer to this, and give you an […]

  • Adobe, Analytics, eCapacity, News

    New calculated metrics in Adobe Marketing Cloud!

    Adobe recently updated how calculated metrics are build, managed and used in the Adobe Marketing Cloud. Not only did the update include new features and functionalities such as statistical calculations or the opportunity to share calculated metrics across report suites, it also improves the workflow for analysts deploying and using calculated metric in his or her daily work.

  • Adobe, Analytics, News

    Adobe Analytics spring release makes the gab between analysts and data scientists smaller

    At this time of the year Adobe usually have a major release called ‘The Spring Release’. It releases short after Adobe has held their Summit in US and always includes features and improvements that help business to improve customer insights and optimization.