Consultant, Analytics and Optimization

PROFILE

Jens is bonafide automaion nerd with 10 years’ experience within the field of online marketing. Early on in his career Jens became passionate about e-mail marketing. Since then Jens has become a marketing automation specialist, spanning across the ever-expanding spectrum of digital channels.

Jens comes with a Master’s degree in corporate communication and a solid background within the automating B2B and B2C customer journeys. With this backdrop, Jens strives to create measurable and scalable solutions at both the enterprise and SME levels.

EXPERIENCE

Jens’ professional experience is a mix of both the consultant role and the customer end of the table. He has worked with e-mail marketing and automation for some of the largest retail- and eCommerce companies in the Nordics, such as STARK and Dustin. Most recently Jens has held the position as Head of Marketing Automation for the Danish startup, Lead Supply.

Jens has end-to-end experience within the marketing automation spectrum, from the strategic to the operational layer. On a daily basis he works with with data modelling, template optimization, platform implementation and migration. He navigates enterprise platforms such as Oracle Responsys and Eloqua as well as a wide range of best-of-breed tools, all of which facilitate and personalize the customer journey – at scale.