Senior Consultant, Analytics & Optimization
Kristina is not afraid of saying what she means and always advises on what is best for the client’s business. Kristina is specialized in digital analysis and optimization with Google Analytics, and has been working on optimization through data over the past many years.
10 years of experience in a full-service web agency has given Kristina a technical understanding which, combined with good understanding for numbers, enables Kristina to advise throughout the optimization process. From implementing relevant data through Google Tag Manager to conversion optimization through, among other things, AB split testing.
It is important for Kristina that data is useful for the clients and therefore Kristina works targeted with KPIs and visualization of data in tools such as Google Data Studio, Geckoboard and Klipfolio.
Kristina has more than 10 years of experience from the consulting industry, and has recently been responsible for the analysis and optimization department at Peytz & Co. Kristina has worked with her clients in the field of KPI-identification, optimization, web analysis and digital marketing in the form of, among other things, Google Adwords, SEO and SoMe.
Kristina has a broad understanding of which components should be used depending on where in the digital journey the client is.