Senior Consultant, Analytics & Optimization


Mads Winge-Petersen is specialized in implementation, analytics and reporting with Google Analytics. Additionally, he has broad experience from digital marketing, including PPC, SEO, and conversion optimization. With a background in marketing and communication, Mads combines his strong business understanding and a focus on the user in his work at eCapacity.


Mads has previously worked with web analytics and SEO at the Danish Cancer Society, and as an independent consultant with focus on increasing user engagement. Mads has also experience from the MedTech and retail branches.