Head of Office & Data Science, Aarhus, Analytics & Optimization
Rasmus Lund specializes in data science. He is a bit of an expert when it comes to web analytics, data architecture, lead generation as well as KPI monitoring and business reporting. He has a deep technical understanding and is very passionate about e-commerce, data and online business optimization. Rasmus helps clients with digital business optimization activities, including marketing, personalization, targeting and the overall user experience on websites.
Lately, Rasmus has been responsible for the data insights and Google Analytics team at Kayak / Momondo. He has also worked with marketing and business development at Monday Morning – a Danish independent think tank – and as an online marketing manager at the investment firm Investea. In both cases, he focused on traffic and sales analysis, lead generation, CRM and user satisfaction.