Senior Consultant, Analytics & Optimization

in Danish


Rie is a digital analytics specialist with a comprehensive business understanding. Her greatest passion is to create actionable insights that support clients’ business goals and improve their digital performance.


Rie has previously worked with digital analytics at LEGO where she, amongst other things, optimized digital platforms like and LEGO Life. Through the creation of actionable insights, thorough analysis and Adobe Analytics dashboards, she has helped optimize LEGO’s digital presence and user experience.

Rie also has experience with digital marketing, communication and strategic campaign planning. She has a MSc from the University of Aarhus in IT, Communication and Organization, where emphasis was on the link between IT and business.

in Danish