Consultant, Analytics & Optimization

Profile

Sophie is highly skilled in digital and marketing analytics using Adobe Analytics.  Alongside analysis, she is highly proficient in creating reports and visual dashboards.

Experience

Sophie worked as the web analyst for Ralph Lauren EMEA. During her time there she covered many areas including; web analytics, marketing analytics, forecasting, and customer insights for both online and in-store customers. She was also responsible for training employees in the use of Adobe Analytics, and how to analyse and gain insight from the reports and dashboards produced.

Prior to this she worked in Online Trading for the UK based Arcadia Group.