Head of Technology & Activation, Analytics & Optimization
An analytical approach and a strong technical foundation coupled with over 10 years’ experience has ensured Thomas a broad understanding of digital experiences, optimisation of digital channels and digital marketing.
Thomas advises throughout the optimisation process – from identification of KPIs to the design of data collection, reporting, optimisation and how companies structure its analysis and optimisation.
Insights and the ability to optimise is the foundation of everything Thomas works with.
Thomas comes from a position in LEGO, where he has helped to optimize the process of LEGO collects its web and digital marketing data, provides insights and optimisation suggestions for different business areas as well as designing a global marketing insights framework. Responsibility covered LEGO.com global and mobile apps.
Previously, Thomas has worked as an analysis and optimisation consultant, both as an independent consultancy and at Omniture (now Adobe).
Thomas has broad utility experience and experience from a wide range of projects carried out for large Danish and foreign companies.