• AI, Google Analytics, ML, Personalization

    ML and AI with Google Analytics: Getting data out of GA so to perform advanced personalization

    If you are looking to optimize your site and grow your business, Google Analytics may prove a treasure trove. But having made data available for use as input to machine learning and artificial intelligence algorithms – ML and AI – is far from trivial. However, it is certainly not impossible either. It just takes a few tricks. Read […]

  • eCapacity

    Making complex things simple continues to be the trend in 2019

    Andreas Petersson points to three major digital trends that will form 2019. Andreas Petersson is partner at eCapacity and head of Analytics. We met him for an interview on his thoughts on what trends will drive the digital landscape in 2019. Trend 1: One size does not fit anyone, in 2019 this is truer than […]

  • Adobe, DMP, eCapacity, Personalization

    SKY - UK's second largest Telco: These are the six most important AI, machine- and human-learning based experiences, we’ve learned from personalizing our digital channels

    Tuesday this week, Skys Head of Digital Analytics and Decision, Rob McLaughlin, gave the opening keynote address at Adobe’ and eCapacity’s Experience Breakfast in Copenhagen. Sky is UKs second largest telco, the  largest (11 million customers) pay-TV broadcaster and – with an advertisement spending of over £ 400 million a year – also UK’s largest advertiser. […]

  • eCapacity

    Marketing Cloud from vision to reality

    eCapacity has strengthened its position in data-driven marketing with Martin Wammen as a new Senior Manager.   Martin comes with a deep experience in marketing cloud technologies and services from previous roles as Country Manager for Responsys and Nordic Sales Director of Oracle Marketing Cloud and has helped Egmont, SaxoBank, Coop among others adapting data-driven […]

  • News

    Strong profile to eCapacity

    Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]

  • Analytics

    5 practical use cases for Machine Learning from Google Cloud Summit 2017

    AI and Machine Learning is what’s everybody is talking about in 2017. At eCapacity, we want to turn the talk into actions. From buzzwords to business. Take a look at this case story we did with Codan, where we are using AI to predict and personalize the most relevant homepage for you – out of […]

  • Analytics, News

    The impact of Apple’s Intelligent Tracking Prevention (ITP)

    From Safari 11 and forward, Apple has implemented what they call Intelligent Tracking Prevention (ITP). This was introduced in June 2017 and released in September 2017. It will affect marketers and analysts, as this affects how various digital analytics solutions and 3rd party marketing pixels can keep track on visitors. In short, ITP simply blocks […]

  • Analytics, News

    The Optimization Analyst as a Detective

    Performance Optimization – where to start and which new competences are needed? Instead of mainly focusing on launching new campaigns and building new features, many online teams are now focusing on realizing the huge opportunity and business potential within optimizing the elements that are already live on their digital channels. Many digital teams are nowadays […]

  • Adobe, Analytics

    7 key trends from Adobe Summit 2017

    Again this year eCapacity consultants from both the UK and DK office attended the Adobe Summit in London to get inspired and spot the latest trends in data-driven digital commerce.   1. Make experience your business The main message from Adobe this year was to make experience your business – to make your business an […]

  • News

    Personalisation - the leading digital companies make the quantum leap

    Digital Executive event – Maximize your business performance with digital personalization On Thursday 29th September eCapacity hosted an executive event: “Maximise your business performance with digital personalisation”. eCapacity gathered a selected group of digital executives from their Danish and English customers to discuss advances in the area of personalisation and optimisation. The event took place […]