Senior Consultant, Analytics & Optimization (Tech)
Alex is an international recognized Adobe specialist who excels in both business analytics as well as the more technical areas of online measurement. As eCapacity consultant, Alex typically helps clients optimize and personalize customer journeys and user experience across digital channels.
In particular Alex is specialized in implementation of Adobe Analytics and Adobe Target across web, mobile apps and offline data sources, such as CRMs and ERPs, but also has rich experience in setting up tag management-systems from both Adobe, Tealium and Ensighten and in integrating Adobe implementations to the larger marketing eco-system (social media, search, retargetting) and to eg. pay per click bid management-systems and ad spend cost data.
For the past years, Alex has delved deeper and deeper into the Adobe Experience Cloud suite, and is today in the very top tier of UK – and Danish – Adobe consultants. Alex experience stems initially from Whitbread and The Co-operative Bank, and more recently as a consultant for blue chip clients across a broad range of industries. In these functions, Alex has been responsible for everything from turning high level business requirements into viable analytics solutions all the way through to optimisation strategy, implementation and analysis.
Alex’s coding skills are autodidact, building on top of academic records from studies in Theology from Durham University, which earned him a bachelor’s degree.