Partner and Director, Analytics & Optimisation
Andreas Petersson is a data-driven digital leader at eCapacity. He is focused on creating value and growth for companies using data and analytics to drive actionable insights. Connecting and enhancing the customer journey across channels and platforms is pivotal for many clients in digital transformation. To do that you need a data-driven approach and a focus on continuous optimization. Andreas knows how to help companies succeed with this.
Andreas assumes the responsibility for the analytics business at eCapacity. Moreover, he helps customers such as Sky, Pandora, Novo Nordisk, Grundfos, B&O and LEGO manage and evolve their data-driven businesses.
Andreas comes from a position as Vice President at VELUX. Here he turned VELUX’ digital business into a 67 man strong eBusiness department. Critical for any organization in digital change is the ability to foster modern leadership based on self empowerment, agility and a sense of passion for digital change. By launching 45 direct ecommerce sites, 42 marketing websites and 15 different apps, Andreas has sharpened and executed the global roof window manufacturer’s business strategy and geared it to the conditions of an increasingly digital world. His latest accomplishment was to expand the online blinds and accessories sales to include the company’s core product, the VELUX roof window, directly to end customers in the UK market.