Manager of the Århus Office, Analytics & Optimization
Bjørn is specialized in digital analytics and optimization with Adobe Analytics. He has a background as digital analysts in LEGO and has a deep understand of complex businesses.
With a background in marketing and an education within MSc. IT. Web communications, Bjørn’s focus is user oriented, combined with an understanding of the customers business. Besides digital analytics, Bjørn also has practical experience with digital marketing, e-learning, UX & usability testing.
In more than 3 years, Bjørn has been working with digital analytics at LEGO. Being part of the Global Insights department, he has been delivering actionable insights, analysis and dashboards on global campaigns and LEGO.com. Bjørn has also been responsible for the education of LEGO employees in Adobe Analytics, while he has been supporting both internal groups and external agencies with analytics, dashboards and insights.
Besides Bjørn also has many years of experience within digital marketing in the cable & broadband company Stofa.