Strategy & e-commerce consultant, Director, Strategy & Execution

in Danish



Daniel is a creative and analytical problem solver having worked as management consultant, in large corporations and in digital agencies. He is a data-driven leader that helps our clients use data to make better strategic decisions and to grow their business.
He knows how to activate data to create an integrated and relevant customer journey. Also, Daniel has experience in setting up and running Test & Learn programs in optimization and personalization.
Finally, Daniel has substantial experience with performance management, reporting and forecasting for e-commerce businesses.



He has more than 10 years of experience and is a former McKinsey management consultant. His last position was Director of E-commerce Centre of Excellence in PANDORA. He also worked in DEPT Digital Agency with digital strategy and marketing, and in TV 2 with digital strategy and business development.

in Danish