Senior Digital Analyst, Analytics & Optimization


Jacob is a big data-geek with a huge passion for always making data-driven business decisions rather than relying on gut feelings.

With a masters degree in Business Intelligence and a deep technical foundation in all things related to digital commerce, Jacob always creates measureable and noticeable digital results through intelligent use of data.


Jacob comes from a 6-year position as a Senior Digital Marketing Consultant at IMPACT where the clients was some of the country’s largest online retailers such as Tøjeksperten, Silvan, Imerco, SE, HAY, etc.

Jacob was responsible for all tech-heavy digital marketing services, such as technical SEO, analytics implementations and analysis, performance optimization and setup and analysis of A/B split-tests.

Furthermore Jacob had the overall responsibility for the digital marketing strategy and revenue across a number of clients.