Senior Consultant, Analytics & Optimization

in Danish

Mads Esper Skytt-Larsen, eCapacity


Mads Esper Skytt-Larsen is specialized in digital analytics and e-commerce optimization based on Google Marketing platform. He has great experience and understanding for analyzing inbound traffic sources, behavior and conversion. And he knows how to compare this with KPIs and consequently identify optimization potentials as well as best performing media and journeys in the digital business. On top of that, Mads is technically strong and works very well in the intersection between tech and business development. During the last couple of years, he has delved deeply into Google’s products. As a result, he has gained a great understanding for Google Doubleclick Suite and Google Cloud. The same goes for the various possibilities you have to compare data and visualize the effect of different media channels and their attribution.



Mads has more than 10 years of experience within sales and digital strategy. He has been working client side – most recently at the telecommunication company OiSTER. Doing so he has gained an enormous amount of invaluable knowledge of e-commerce, conversation optimization, attribution marketing, personalized customer journeys, data analysis, tracking and not least Google, GMP and Google Cloud.

in Danish