Senior Consultant, Analytics & Optimization (Tech)
Martin is part of the eCapacity analytics department, improving the value that clients generate from their individual analytics solutions. Thus, improving the digital user experience and profiting on digitalization through a well-structured analytics setup are central objectives to Martin. That’s why it’s critically important for Martin to ensure an informative and accurate datalayer to be utilized in contexts such as facilitating personalized messaging and data visualization.
Martin has six years of experience working with digital analytics in TDC Group, where his responsibilities included administration of analytics tools, managing the digital data architecture and driving tag management. Besides leading this configuration, Martin has experience in reporting, analyzing, data validation and personalization initiatives. Martin has worked with tools such as Adobe Analytics, Adobe Target and Tealium iQ, focusing on making data generate immediate business value and actionable insights.