in Danish


Rie is a digital analytics specialist with a strong business understanding. Her greatest passion is to create actionable insights that support the company’s business goals while increasing their digital performance.


Rie has previously worked with digital analytics at LEGO, from which she has experience in optimizing digital platforms like and LEGO Life. Through the creation of actionable insights, thorough analyzes and dashboards using Adobe Analytics, she has helped optimize LEGO’s digital presence and user experience.

Rie also has experience in the field of digital marketing and communication as well as strategic campaign planning. She has a MSc from the University of Aarhus in IT, Communication and Organization, where the emphasis has been the focal point between IT and business.

in Danish