Consultant, Strategy & Optimization


Sara Søgaard Pedersen specializes in digital strategy development and online optimization based on data analysis. She advises about business development, optimization of the user experience and online marketing and communication.


Sara has extensive experience with eCommerce optimization, performance management and campaign planning and execution both on company websites as well as marketplaces such as Amazon. Her experience with online sales covers first the Danish market but also European markets as well as the US market. In the past, she been a digital marketeer and project manager in companies such as YouSee, TDC, B&O PLAY and TV 2.
Sara has a background in marketing, media and communication.