in Danish

The eCapacity Analytic and Technology division has ramped up, hiring Alex Bishop to join the team as senior consultant.

Alex Bishop is one of UKs strongest Adobe specialists, and the hire testifies to the determination of eCapacitys to uphold the position as the strongest Adobe Targeting and Analytics advisors in Northern Europe.

Alex Bishop, one of UKs strongest Adobe specialists, joins eCapacity as senior consultant.

“It’s paramount for us to uphold our ability to deliver extremely high standards of consulting, combining deep technical data knowledge with a profound commercial understanding. It’s only by continuously reinforcing our commitment to outperform the market that we can truly empower our clients to leverage the power of data assets for business success. That’s why I’m extremely proud to welcome Alex on our team” says Andreas Petersson, partner and analytics-director at eCapacity.

Technology, data and business combined

Alex Bishop will work out of the eCapacity tech department, responsible for specifying data layers, setting up tag management systems and implementing front-end code and functionality for eCapacity’s clients.

His abilities to tap into analytics systems for insights will be used for the benefit of eCapacity clients, helping them optimize their digital channels to best meet stated business requirements and activate data in order to better personalize the customer journey and user experience across channels”

Top tier Adobe consultant

For the past 6 years, Alex has delved deeper and deeper into the Adobe Experience Cloud suite, and is today in the very top tier of UK – and Danish – Adobe consultants. Alex experience stems initially from Whitbread and The Co-operative Bank, and more recently as a consultant for blue chip clients across a broad range of industries. In these functions, Alex has been responsible for everything from turning high level business requirements into viable analytics solutions all the way through to optimisation strategy, implementation and analysis.

Alex excels in both business analytics as well as the more technical areas of online measurement. He has specialized in tag management systems from Adobe, Tealium and Ensighten and in particular in the implementation of Adobe Analytics and Adobe Target across web, mobile apps and offline data sources, such as CRMs and ERPs. Alex also has a rich experience in integrating Adobe implementations to the larger marketing eco-system (social media, search, retargetting) and to eg. pay per click bid management-systems and ad spend cost data.

Alex’s coding skills are autodidact, building on top of academic records from studies in Theology from Durham University, which earned him a bachelor’s degree.

in Danish