Adobe and eCapacity arranges Experience Breakfast on August, 28 2018 from 8-12 in Copenhagen.
Optimization of the customer experience across channels and cooperaton around customer data is on top of the to-do lists of most CMOs and CDOs these days. However, only few companies have hands-on experiences with end-to-end execution. We have therefore invited two of eCapacity and Adobes joint customers, SKY UK and YouSee, to share what they know. And especially on how DMP, AI and data science has contributed to the optimization of their business and and to the creation of coherent customer experiences.
Join us for a day of networking, experience exchange and strong keynotes from digitally savvy professionals.
08.00 Ankomst, morgenmad og registrering
09.00 Velkommen v/Adobe
09.05 Datadreven beslutningstagen og menneskeskabte forretningsregler – Rob McLaughlin, SKY
09.35 Sky’s innovative brug af data og teknologi til audience targetting – Sandy Ghuman, SKY
10.05 Kaffe pause
10.30 Agil Analytics: På vej mod en data dreven organisationskultur – Robert Johnson, YouSee
11.00 Panel debat om data-dreven customer experience med – Rob McLaughlin, Sandy Ghuman og Robert Johnson og Per Rasmussen, eCapacity.
12.00 Let frokost og networking
Rob McLaughlin is an experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape. Most recently pioneering the application of artificial intelligence & machine learning to drive business results. A combination of visionary and pragmatist, Rob creates solutions which blend established business processes with bleeding edge techniques. Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth
Sandy Ghuman has over 20 years of experience in direct and digital marketing having worked at companies including Yell, Experian and most recently Sky. At Sky Sandy drives digital and social targeting capabilities including ownership of and audience management within Sky’s Data Management Platform (DMP). Sitting within Digital Decisioning, Sandy’s team leverages Sky’s rich consumer data set as well as 2nd and 3rd party data for optimal audience targeting across multiple platforms. Sandy has also driven the integration and product roadmap of various adtech & martech solutions at Sky
Robert Johnson is a passionate leader within digital analytics and marketing communication where he has gained experience for more than 25 years from Advertisers, Agencies and Media. As Head of Digital Analytics Center of Excellence, Robert’s strength is in leading specialists and communicating the path to improved marketing, sales and service performance using data based insight. Today, Robert’s team is successfully instilling a data based decision making culture within a 170 member digital production Tribe. Past achievements include the widespread commercial application of Marketing ROI modeling, All media effect and efficiency improvements, and Digital and Marketing partner process management.
Du kan læse mere om programmet og tilmelde dig på www.adobe.com/dk/events/experience-breakfast.html