Everyone wants to know about Customer Data Platforms (CDP), what are they and how can they help my enterprise? To answer those questions, Tealium and eCapacity are inviting you to join us for CDP Live.
This superb morning session, will provide you the opportunity to tap into the exciting space of Customer Data Platforms (CDP), and learn how this innovative technology can help drive deeper insights into your customers. See how with the right, real-time data you can transform your approach to Marketing and customer engagement.
You will have the chance to network with industry peers and hear from experts Martin Wammen (Director of MarTech, eCapacity), Anna Kiljunen (Solutions Consultant, Tealium) alongside a Keynote discussion from Mads Gorm Hansen of Dagbladet.
This is an event not to miss.
8:00-9:00 AM | Breakfast , Coffee and Registration
9:00-9:30 AM |Turning your customer data into business assets
Today companies engage with customers across multiple channels in a mix of owned, earned and paid media creating a vast amount of customer data across the entire customer journey. But how do you collect, connect and activate customer data and turn it into business assets to create a data driven customer engagement organisation? Get insights and inspiration for a practical approach to accelerate your data driven marketing.
Martin Wammen, Director of MarTech, eCapacity
09.30 – 10.00 | Selling Newspapers With Customer Data Insights
Dagbladet Information delivers high quality journalism to a devoted group of readers. To get closer to their readers and understanding their preferences, behaviours and appetite for new digital products Dagbladet Information utilise Tealium Universal Data Hub (UDH) as their enterprise CDP (Customer Data Platform) and now engage with their readers based on real data insights. Learn from their hands-on experience working with a CDP and why their achievement was recognised with Tealium’s “Stack Master Award – EMEA 2019” for their fast, agile and business driven CDP approach.
Mads Gorm Hansen, Customer Data Automation Specialist and Data Analyst, Dagbladet Information
10.00 – 10.30 | Coffee and refreshments break
10.30 – 11.00 | CDP Live – a Customer Journey behind the scene
Collecting, connecting and activating customer data across an omni-channel customer journey is a challenges all businesses are facing to embrace todays digital consumers.
See how Tealium Universal Data Hub (UDH) can orchestrate customer data across channels and touchpoints in this LIVE demonstration of a personalised and data driven customer journey behind the scenes to learn how a CDP works and can take your data driven marketing to the next level.
Anna Kiljunen, Solutions Consultant, Tealium
Participation in the event is complimentary, but the seats are limited. Tealium & eCapacity reserve the right to approve registrants.