Preparing for Compliance with the General Data Protection Regulation

Do you know which types of data are being saved about the users of your digital channels – and which other companies have access to that data? Is it easy and painless for users to see the data being collected about them – and to consent to that collection? Can users change, delete or export what your channels know about them?

These questions are something all European companies need to be able to answer by May 25, 2018. That’s when the General Personal Data Regulation (GDPR) – the new EU personal data regulations – will begin to be enforced. The GDPR spells out what type of personally-sensitive data, relating to an identified or identifiable natural person, companies can collect about their customers, and how the collected data must be handled. They are regulations that needs to be taken seriously: the framework for fines can be as high as 4% of a company’s total global sales.

eCapacity can help you comply

In practice, every company that deals with customers on the European market will be affected by the GDPR.

This will create numerous challenges, many of which relate to business and technology. eCapacity is ready to help:

  • Technology: Correct handling of personal data collected via digital channels demands an overview of which types of personal data are being collected. When they are collected, and from whom, across customer journeys. This area is closely connected to your analytics and the way you handle tags on all your digital channels. eCapacity can help:
    • Create an overview of and document the data you collect, save, and share with third parties.
    • Align your digital analytics marketing tags setup with the GDPR. This includes adjusting the management of your tags in digital channels. In particular, advanced tag management tools will become more important in light of the new requirements, because they allow you to check which data is being stored and exchanged with third parties – for example, as part of social media integration and retargeting.
  • Business: The personal data regulations will affect your opportunities for marketing, personalization and product development. They will change the competitive parameters and introduce new drivers on the market. eCapacity can help align and develop your digital strategy to help you get the most out of the new conditions.

Would this service be relevant for your company?

Contact us for a no-obligation conversation.