Morten Busk specialises in digital strategy and analytics. He advises on how the digital business is optimised on the basis of the business KPIs, data and customer insights as well as the right mix of organisation and competencies. In addition, he advises on the choice and use of the correct analysis, marketing and optimisation technologies.
Morten has previously been responsible for digital sales and marketing in the telecommunication industry and has worked in business as a consultant in the financial sector. He has worked with digital business analytics for more than 15 years.