VP, Analytics & Optimization

in Danish


Kristina is not afraid of saying what she means and always advises on what is best for the client’s business. Kristina is specialized in digital analysis and optimization with Google Analytics and Adobe Analytics. She has been working on optimization through data over the past many years.

10 years of experience in a full-service web agency has given Kristina a technical understanding which, combined with a good understanding of numbers, enables her to offer advise on the entire optimization process – from implementation of relevant data through Google Tag Manager to conversion optimization and through e.g. AB split testing.

It is important for Kristina that data is useful for the clients. She therefore works determined with KPIs and visualization of data in tools such as Google Data Studio, Geckoboard and Klipfolio.


Kristina has more than 10 years of experience from the consulting industry. Recently, she has been responsible for the analysis and optimization department at Peytz & Co. Kristina has worked with her clients in the field of KPI-identification, optimization, web analysis and digital marketing in the form of, among other things, Google Adwords, SEO and SoMe.

Kristina has a great understanding of which components to use depending on where the user is in the journey.

in Danish