in Danish
The consultants at eCapacity have many years’ experience in managing digital departments, holding key positions within some of the largest e-commerce sites in Europe.
in Danish
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Per Rasmussen
CEO, Strategy & Business development
Management consultant specializing in digital and omni-channel strategy and business development. He has worked with several Danish and international companies. Former Online CEO in TDC. Chairman of FDIH for Boligsiden a / s, member of Saxo.com's board etc. See more
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Andreas Petersson
Partner and Director, Analytics & Optimization
Andreas Petersson is a data-driven digital leader at eCapacity where he assumes the responsibility for the analytics business. He is focused on creating value and growth for companies using data and analytics to drive actionable insights. Andreas come from a position as Vice President at VELUX where he developed VELUX’ digital business into a 67-man strong eBusiness department. See more
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Nicolai Porsbo
Partner and Director, Strategy & Execution
Digital strategy consultant with more than 20 years experience in business development, sales and optimizing the interplay between online and offline. Nicolai has worked both as a consultant and from inside the business and he has worked both in Denmark and internationally. As former digital chief in Denmark’s Radio he was responsible for the full range of digital activities. See more
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Martin Schierning Wammen
Director, DMP & MarTech
Martin Wammen is a data-driven marketing profile at eCapacity and has extensive experience with implementation and operationalization of Marketing Cloud technologies within retail, finance, service and media companies. With an MBA from Copenhagen Business School and experience from global Tech companies and local consultancy companies, Martin's passion is creating valuable business solutions as well as good relations among customers and colleagues. See more
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Ina Rosen
Director, Strategy & Execution
Ina Rosen operates at the intersection between strategy, insight and implementation where digital is a driver and a differentiator. She is specialised in digital business strategy and product development, user centered design and innovation, and design thinking processes. Applying a process-oriented approach, she turns stakeholder and customer insights into business design. See more
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Rasmus Lund
Head of Office & Data Science, Aarhus, Analytics & Optimization
Rasmus Lund is Head of Office & Data Science in eCapacity Aarhus. He has more than 10 years of digital experience and still gets excited about e-Commerce, data and online business optimization. Rasmus has previous experience from the investment industry and media industry and lately from Kayak / Momondo where he was responsible for the data insights and Google Analytics team. He is used to analyzing data and reporting needs and advises clients on how to utilise their data potential in relation to site features and marketing activities. Rasmus also has a deep technical understanding and is therefore a great mediator between business and tech teams – able to translate business needs into useful technical solutions. See more
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Kristina Vehn
Senior Consultant, Analytics & Optimization
Kristina is a senior consultant, who's not afraid of saying what she means and always advises on what is best for the client’s business. Kristina is specialized in digital analysis and optimization with Google Analytics and Adobe Analytics. She has been working on optimization through data over the past many years. See more.
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Elli Simonen-Andersen
Manager of the Tech Team, Analytics & Optimization (Tech)
Elli Simonen-Andersen is manager of the eCapacity Analytics & Optimization Tech team and handles projects for larger accounts. She creates value for clients by ensuring that analytics, tag management and DMP systems are set up and implemented in the best possible way. She holds a Masters in Communication and graduated top of her class in the PRINCE2 project management program. See more
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Louise Zingenberg
Senior Consultant, Strategy & Business development
Louise Zingenberg is a skilled project manager who understands the true meaning of stakeholder management and effecient strategy execution. She has several years of experience developing and implementing new business concepts and digital go-to-market strategies for BtB as well as BtC. Louise is analytically sharp and knows how to turn analytics and insights into commercial business opportunities. Louise advises across digital strategy and execution, business development as well as analytics and optimisation. See more
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Alex Bishop
Senior Consultant, Analytics & Optimization (Tech)
Alex is an international recognized Adobe specialist who excels in both business analytics as well as the more technical areas of online measurement. As eCapacity consultant, Alex typically helps clients optimize and personalize customer journeys and user experience across digital channels.
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Jens Borgkvist
Consultant, DMP & MarTech
Jens is bonafide automation nerd with 10 years’ experience within the field of online marketing. Jens’ professional experience is a mix of both the consultant role and the customer end of the table. He has worked with e-mail marketing and automation for some of the largest retail- and eCommerce companies in the Nordics, such as STARK and Dustin. Read more
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Henrik Mortensen
Senior Consultant, DMP & MarTech
Henrik has an eye for both the full picture and for the business goals. He's simultaneously able to draw data models up and ensure the APIs are working. He is deeply familiar with the situation of his clients and he has a special ability to break down complex issues and make them understandable. Therefore Henrik often ends up as the natural link for everyone involved in the process. See more
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Kasper Andersen
Senior Architect Manager, Analytics & Optimization
Kasper is eCapacity's foremost Adobe specialist. For more than ten years he has been working on what currently known as the Adobe Experience Cloud, from Adobe Analytics to Marketing Cloud, from Audience Manager to Target. And everything in between. See more
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Anja Kjær-Christensen
Senior Consultant, Strategy & Project Management
Digital business consultant specialized in digital strategy development and implementation. She has worked with a wide range of major Danish companies and is previously Online Manager at Telenor. See more
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Martin Munk Nielsen
Senior Consultant, Analytics & Optimization (Tech)
Martin is part of the eCapacity analytics department, improving the value that clients generate from their individual analytics solutions. Thus, improving the digital user experience and profiting on digitalization through a well-structured analytics setup are central objectives to Martin. That’s why it’s critically important for Martin to ensure an informative and accurate datalayer to be utilized in contexts such as facilitating personalized messaging and data visualization. See more
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MaryBeth Maskovas
Consultant, Analytics & Optimization
MaryBeth Maskovas is a data-informed analytics and optimization consultant with an eye for the big picture and commercial strategy. She focuses on the bridge between performance marketing, development teams and data scientists. See more
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Sem Blaksmark
Consultant, Analytics & Optimization (Tech)
Sem Blaksmark excels in javascript, thinking object-oriented and is a positive thinker. Every day he is juggling with Tag managers from Tealium, Google and Adobe. He is tweaking them so view and link calls, events and attributes find their way up from the data layer. His purpose is that the site he is working on can provide clear insights on everything from conversion rates to user engagement and overall performance. See more
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Akshay Bhardwaj
Senior Consultant, Analytics & Optimization (Tech)
Akshay Bhardwaj is a senior consultant at eCapacity. He has worked with everything from web development to solution design, digital analytics, engagement enrichment, optimization as well as program management. He is a proven expert in Adobe and also has a great understanding of Google Analytics, Tag management, DBMS and integration services. Akshay has the ability to see the bigger picture and collaborate across functions and he is constantly looking for opportunities to optimize and deliver integrated solutions for clients. See more
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Mads Esper Skytt-Larsen
Senior Consultant, Analytics & Optimization
Mads has more than 10 years of experience with e-commerce and digital strategy and is specialized in digital analysis and optimization. He has an in-depth knowledge of Google’s products including Google Doubleclick suite and Google Cloud. Moreover, Mads has invaluable experience from the telecommunications industry and with conversion optimization, attribution marketing, personalized customer journeys, data analysis and tracking. See more
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Frederikke Castillo Hansen
Consultant, Analytics & Optimization (Tech)
Frederikke always keeps an eye out for new technologies and always tries to find the right methods to get the best results. Frederikke is part of the analytics-team where she works with setting-up dynamic analytics solutions such as Dynamic Tag Manager from Adobe, Google Tag Manager, and Tealium. See more
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Troels Moltsen
Consultant, Analytics & Optimization
I have a master’s degree within finance and international business wherefrom I have gained in depth knowledge concerning economics and international strategy. Furthermore, I have spent almost 4 years as student assistant in OK working with digital analytics in business development. See more
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Samuel Skov Særkjær
Consultant, Strategy & Execution
Samuel Skov Særkjær is a consultant in eCapacity’s Strategy & Execution team. His primary focus is digital transformation and online marketing. He has experience from both the client and agency side of things and has previously headed up marketing departments, sales teams and customer services teams. Samuel is very data driven and has structured approach to analysis where data always equals reporting that can motivate business decisions. Apart from that, Samuel always has a very open and honest dialogue with clients. See more
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Jacqueline Feuerborn
Consultant, Analytics & Optimization
Jacqueline has a background in mathematics and statistics with an emphasis on data modelling and statistical validation of data. Her skills include analyzing and manipulating data in a variety of mathematical and data programming languages. See more
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Jeppe Dahl-Østergaard
Consultant, Analytics & Optimization
Jeppe is a a specialist in digitisation and a technology enthusiast and with a special interest for digital business development. He is propelled by creating and optimising solutions which both support a company’s commercial goals and at the same time elevate the user experience. See more
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Christopher Krolmark
Consultant, Analytics & Optimization (Tech)
Christopher Krolmark is a consultant at the tech, analytics and optimization team at eCapacity, where he primarily works with digital analytics and tag management tools from Google, Adobe and Tealium. See more
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Rie Kühn Bagge-Nielsen
Consultant, Analytics & Optimization
Rie is a digital analytics specialist with a comprehensive business understanding. Previously, she has worked with digital analysis at LEGO, where she optimized digital platforms such as LEGO.com and LEGO Life. Through the creation of actionable insights, thorough analysis and Adobe Analytics dashboards, she helped optimize LEGO's digital presence and user experience. See more
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Jacob Lego Boye
Senior Consultant, Strategy & Project Management
Jacob Lego Boye specializes in online strategy development and strategy implementation, and is driven by the development of the digital channel as strategic business areas within a company. See more
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Donal Taylor
Consultant, Analytics & Optimization
Donal is specialised in digital strategy, implementation, analytics and reporting with a variety of platforms, including Google Analytics. Donal has business & technical expertise, and brings digital marketing and account management experience to the London office. See more
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Martin Biegala Siig
Consultant, Analytics & Optimization
Martin is the go-to guy when it comes to giving data-based advice and recommendations that best promotes our clients business. From his many years in retail he has a keen eye for spotting patterns in data that influence ROI for marketed products. And to see opportunities to automate data processing and reporting processes, and find and break down internal bottlenecks and silo thinking. See more
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Michael Strader
Senior Consultant, Analytics & Optimization (Tech)
Mike is an experienced digital analyst with tech interests, currently working out of Washington DC. with the eCapacity tech team in architecture and tag management. Having worked for many multi-national corporations, Mike understands the complexities that come with working in Analytics and IT in large groups. See more
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Mirella Panduro
Finance, Finance & Bookkeeping
Specializing in financial management. She is a multitasking talent and has the ability to keep track of eCapacity's consultants whether they are in the Copenhagen, Aarhus or London office See more
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Mark Bisbjerg
Consultant, Analytics & Optimization
Mark Bisbjerg is a consultant at the analytics and optimization team at eCapacity, where he primarily works with digital analytics tools, such as Google Analytics. See more
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Laura Perge
Consultant, Analytics & Optimization
Laura is a data geek and passionate about building systems and models that are sustainable and sensible, finding patterns in data and turning numbers into insights. Her latest field of interest and work includes machine learning, deep learning, data mining and turning all these into actionable products. See more
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Kasper Rasmussen
Consultant, Analytics & Optimization
Kasper is a part of the eCapacity analytics- and optimization team. When he is not studying business development at CBS in Copenhagen, he excells in setting up dashboards in Google Data Studio or Klipfolio and works tirelessly at making turning complex numbers into slick graphs and piecharts and meaningfull lists. Also, Kasper is often seen analyzing user behaviour at websites to lure optimization potentials for clients.
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Mellody Som
Consultant, Analytics & Optimization
Mellody Som is a consultant in the Analytics and Optimization team in eCapacity. She primarily works with digital analytics tools such as Google Analytics. See more
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Quentin Rospars
Consultant, Analytics & Optimization
Quentin Rospars has a data science background with a special focus on data visualization and user experience. He also has a bachelor’s in design. Quentin has previously worked as a data scientist at Artelia, France, where he was also involved in various design and computer science projects. He is very adaptable and a bit nerdy. He loves to explore state-of-the-art technologies and has developed multiple apps where he can test these technologies further. See more
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Karen Rasmussen
Administrator, Administration
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Nina Andersen
Project Coordinator
Nina Andersen is project coordinator at eCapacity. She is a planner with a capital P and the woman who makes sure that everything is checked. Our customers benefit from her project planning, budget follow-up and ongoing interest in how everything in relation to the projects progresses. Internally, Nina provides peace of mind when resource plans and time tracking just work. See more