European experts in online strategy and digital analysis

Digital Strategy & Execution

Business Specialists in digital and omni-channel strategy. We help our clients to create and execute the strategic plan that creates future growth in the digital business.

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Digital Analytics & Optimization

We help our customers to monitor, create insights and optimize their digital business. We are specialists in major enterprise platforms for digital analytics, business intelligence, personalization, etc.

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News

  • Adobe, DMP, eCapacity, Personalization

    SKY - UK's second largest Telco: These are the six most important AI, machine- and human-learning based experiences, we’ve learned from personalizing our digital channels

    Tuesday this week, Skys Head of Digital Analytics and Decision, Rob McLaughlin, gave the opening keynote address at Adobe’ and eCapacity’s Experience Breakfast in Copenhagen. Sky is UKs second largest telco, the  largest (11 million customers) pay-TV broadcaster and – with an advertisement spending of over £ 400 million a year – also UK’s largest advertiser. […]

  • eCapacity

    Marketing Cloud from vision to reality

    eCapacity has strengthened its position in data-driven marketing with Martin Wammen as a new Senior Manager.   Martin comes with a deep experience in marketing cloud technologies and services from previous roles as Country Manager for Responsys and Nordic Sales Director of Oracle Marketing Cloud and has helped Egmont, SaxoBank, Coop among others adapting data-driven […]

  • News

    Strong profile to eCapacity

    Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]

  • Analytics

    5 practical use cases for Machine Learning from Google Cloud Summit 2017

    AI and Machine Learning is what’s everybody is talking about in 2017. At eCapacity, we want to turn the talk into actions. From buzzwords to business. Take a look at this case story we did with Codan, where we are using AI to predict and personalize the most relevant homepage for you – out of […]

  • Analytics, News

    The impact of Apple’s Intelligent Tracking Prevention (ITP)

    From Safari 11 and forward, Apple has implemented what they call Intelligent Tracking Prevention (ITP). This was introduced in June 2017 and released in September 2017. It will affect marketers and analysts, as this affects how various digital analytics solutions and 3rd party marketing pixels can keep track on visitors. In short, ITP simply blocks […]