European experts in online strategy and digital analysis

Digital Strategy & Execution

Business Specialists in digital and omni-channel strategy. We help our clients to create and execute the strategic plan that creates future growth in the digital business.

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Digital Analytics & Optimization

We help our customers to monitor, create insights and optimize their digital business. We are specialists in major enterprise platforms for digital analytics, business intelligence, personalization, etc.

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News

  • News

    Strong profile to eCapacity

    Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]

  • Analytics

    5 practical use cases for Machine Learning from Google Cloud Summit 2017

    AI and Machine Learning is what’s everybody is talking about in 2017. At eCapacity, we want to turn the talk into actions. From buzzwords to business. Take a look at this case story we did with Codan, where we are using AI to predict and personalize the most relevant homepage for you – out of […]

  • Analytics, News

    The impact of Apple’s Intelligent Tracking Prevention (ITP)

    From Safari 11 and forward, Apple has implemented what they call Intelligent Tracking Prevention (ITP). This was introduced in June 2017 and released in September 2017. It will affect marketers and analysts, as this affects how various digital analytics solutions and 3rd party marketing pixels can keep track on visitors. In short, ITP simply blocks […]

  • Analytics, News

    The Optimization Analyst as a Detective

    Performance Optimization – where to start and which new competences are needed? Instead of mainly focusing on launching new campaigns and building new features, many online teams are now focusing on realizing the huge opportunity and business potential within optimizing the elements that are already live on their digital channels. Many digital teams are nowadays […]

  • Adobe, Analytics

    7 key trends from Adobe Summit 2017

    Again this year eCapacity consultants from both the UK and DK office attended the Adobe Summit in London to get inspired and spot the latest trends in data-driven digital commerce.   1. Make experience your business The main message from Adobe this year was to make experience your business – to make your business an […]