European experts in online strategy and digital analysis - eCapacity

European experts in online strategy and digital analysis

Digital Strategy & Execution

Business Specialists in digital and omni-channel strategy. We help our clients to create and execute the strategic plan that creates future growth in the digital business.

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Digital Analytics

We help our customers to monitor, create insights and optimize their digital business. We are specialists in major enterprise platforms for digital analytics, business intelligence, personalization, etc.

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News

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    eCapacity

    BIG DATA – a source of real business optimization through digital channels

    At eCapacity’s Digital Excecutive Event in January 2016, there was the opportunity to experience leading corporations that have realized the benefits of activating very large amounts of data, in order to optimize their digital business. eCapacity had brought together a group of Scandinavian leaders, who drive some of the dominant digital businesses, for a morning […]

  • eCapacity

    Analytics trends in 2016 according to Google

    Google Analytics is an important data-source for many corporations. This is why eCapacity invited Oliver Borm, Advanced Performance Lead for EMEA, from Google to present the latest trends in Enterprise Analytics at the eCapacity Digital Executive Event in Copenhagen in January 2016. Click to read Danish version of this article   Building the single source of the […]

  • Analytics, News

    Firefox tracking protection mode blocks all major tracking vendors

    Over the past 10 years, the digital analytics space has changed dramatically from being a log-analysing task in IT, to a vital part of most company’s online presents, marketing and development of strategy. As the digital analytics space has evolved, marketers has gotten more sophisticated tools in the toolbox and better data about their customers […]

  • Analytics, Google Analytics

    Are you exceeding the limits of Google Analytics data collection?

    If you have encountered a warning in Google Analytics threatening to stop data processing, and even delete your property if you don’t upgrade to Google Analytics Premium – you are probably worried about your data and wondering what your options are. This quick guide will give you an answer to this, and give you an […]

  • Adobe, Analytics, eCapacity, News

    New calculated metrics in Adobe Marketing Cloud!

    Adobe recently updated how calculated metrics are build, managed and used in the Adobe Marketing Cloud. Not only did the update include new features and functionalities such as statistical calculations or the opportunity to share calculated metrics across report suites, it also improves the workflow for analysts deploying and using calculated metric in his or her daily work.