European experts in online strategy and digital analysis

Digital Strategy & Execution

Business Specialists in digital and omni-channel strategy. We help our clients to create and execute the strategic plan that creates future growth in the digital business.

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Digital Analytics & Optimization

We help our customers to monitor, create insights and optimize their digital business. We are specialists in major enterprise platforms for digital analytics, business intelligence, personalization, etc.

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  • AI, Google Analytics, ML, Personalization

    ML and AI with Google Analytics: Getting data out of GA so to perform advanced personalization

    If you are looking to optimize your site and grow your business, Google Analytics may prove a treasure trove. But having made data available for use as input to machine learning and artificial intelligence algorithms – ML and AI – is far from trivial. However, it is certainly not impossible either. It just takes a few tricks. Read […]

  • eCapacity

    Making complex things simple continues to be the trend in 2019

    Andreas Petersson points to three major digital trends that will form 2019. Andreas Petersson is partner at eCapacity and head of Analytics. We met him for an interview on his thoughts on what trends will drive the digital landscape in 2019. Trend 1: One size does not fit anyone, in 2019 this is truer than […]

  • Adobe, DMP, eCapacity, Personalization

    SKY - UK's second largest Telco: These are the six most important AI, machine- and human-learning based experiences, we’ve learned from personalizing our digital channels

    Tuesday this week, Skys Head of Digital Analytics and Decision, Rob McLaughlin, gave the opening keynote address at Adobe’ and eCapacity’s Experience Breakfast in Copenhagen. Sky is UKs second largest telco, the  largest (11 million customers) pay-TV broadcaster and – with an advertisement spending of over £ 400 million a year – also UK’s largest advertiser. […]

  • eCapacity

    Marketing Cloud from vision to reality

    eCapacity has strengthened its position in data-driven marketing with Martin Wammen as a new Senior Manager.   Martin comes with a deep experience in marketing cloud technologies and services from previous roles as Country Manager for Responsys and Nordic Sales Director of Oracle Marketing Cloud and has helped Egmont, SaxoBank, Coop among others adapting data-driven […]

  • News

    Strong profile to eCapacity

    Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]