Digital Strategy & Execution
Business Specialists in digital and omni-channel strategy. We help our clients to create and execute the strategic plan that creates future growth in the digital business.Read more
Case: Danish insurance company Codan doubles click-throughs and optimizes sales funnel on codan.dk with AI and machine learning
Leveraging the powers of Adobe Analytics and Analytics Target Premium, eCapacity helped TV2 increasing both customer base and content consumption.
We collaborate with large European companies. Please go to our customer references to find out whom.
eCapacity is helping Saxo Bank with a business-critical collection and integration of digital behavior data.
Analysis, Optimization, Adobe Analytics, Targeting
Google Analytics Premium, Digital Analytics, eCommerce
Strategy, Contract Business, Vendor Selection, Project Management
Web Analysis, eCapacity Metrics, Strategic advice
If you are looking to optimize your site and grow your business, Google Analytics may prove a treasure trove. But having made data available for use as input to machine learning and artificial intelligence algorithms – ML and AI – is far from trivial. However, it is certainly not impossible either. It just takes a few tricks. Read […]
Andreas Petersson points to three major digital trends that will form 2019. Andreas Petersson is partner at eCapacity and head of Analytics. We met him for an interview on his thoughts on what trends will drive the digital landscape in 2019. Trend 1: One size does not fit anyone, in 2019 this is truer than […]
Tuesday this week, Skys Head of Digital Analytics and Decision, Rob McLaughlin, gave the opening keynote address at Adobe’ and eCapacity’s Experience Breakfast in Copenhagen. Sky is UKs second largest telco, the largest (11 million customers) pay-TV broadcaster and – with an advertisement spending of over £ 400 million a year – also UK’s largest advertiser. […]
eCapacity has strengthened its position in data-driven marketing with Martin Wammen as a new Senior Manager. Martin comes with a deep experience in marketing cloud technologies and services from previous roles as Country Manager for Responsys and Nordic Sales Director of Oracle Marketing Cloud and has helped Egmont, SaxoBank, Coop among others adapting data-driven […]
Handling digital business with numbers, cooperation and passion Global eBusiness VP from VELUX to eCapacity Andreas Petersson is one of the young digital veterans in the Danish business life. Since 2010, the 37-year old quantum physicist has developed VELUX’ digital business into a 67-man strong eBusiness department. By launching 45 direct ecommerce sites, 42 marketing […]