Digital Strategy & Execution
Business Specialists in digital and omni-channel strategy. We help our clients to create and execute the strategic plan that creates future growth in the digital business.Read more
Case: Danish insurance company Codan doubles click-throughs and optimizes sales funnel on codan.dk with AI and machine learning
Leveraging the powers of Adobe Analytics and Analytics Target Premium, eCapacity helped TV2 increasing both customer base and content consumption.
We collaborate with large European companies. Please go to our customer references to find out whom.
eCapacity is helping Saxo Bank with a business-critical collection and integration of digital behavior data.
Analysis, Optimization, Adobe Analytics, Targeting
Google Analytics Premium, Digital Analytics, eCommerce
Strategy, Contract Business, Vendor Selection, Project Management
Web Analysis, eCapacity Metrics, Strategic advice
The new whitepaper ”Google Analytics, ML and AI” from eCapacity shows you how to make your web analytics-data suited for predictive ML-analytics using Google Custom dimensions, tag management and Python scripts. The best analyzes of what really matters for what users end up buying, clicking or reading when they visit your site are often based […]
One of the major shortcomings of the free version of Google Analytics is the limit GA poses on how much data you can extract. Fortunately, I’ve found a hack and here’s how to bypass the limits and extracting data for a full day at a time. The past months I’ve been working intensely on how […]
Do you want to perform advanced AI/ML analytics in Python on your website analytics data? Google doesn’t provide tools for this, so you need to extract all the data in order to proceed. The problem is Google won’t let you do that either. At least not in full. Google will gladly deliver sampled data exports […]
Here’s the situation: You want to run a Random Forrest algorithm on your Google Analytics (GA) data, to see if there are any significant patterns in the way users behave on your site. But the data Google lets you retrieve from your free GA-account are not nearly fine grained enough. For one, there is no […]
If you are looking to optimize your site and grow your business, Google Analytics may prove a treasure trove. But having made data available for use as input to machine learning and artificial intelligence algorithms – ML and AI – is far from trivial. However, it is certainly not impossible either. It just takes a few tricks. Read […]