A client came to us with a problem. He and his colleagues were concerned that the page load speed on their website was unacceptably high and that customers as a result ended up buying elsewhere. They needed to investigate this further and wanted to know the exact critical threshold as to when load speeds had a diminishing effect on conversion rates and revenue. This would help them determine whether focusing on load speed optimization would be a good business case and what it would require of them in terms of investments and resources. Solution In order to validate their…