Andreas Petersson points to three major digital trends that will form 2019. Andreas Petersson is partner at eCapacity and head of Analytics. We met him for an interview on his thoughts on what trends will drive the digital landscape in 2019. Trend 1: One size does not fit anyone, in 2019 this is truer than ever before “1:1 and personalization is not new but with today’s easy accessed advanced analytics technologies there is a clear trend for actually utilizing it to improve your customer experience”, says Andreas Petersson: “We also experience a strong, nearly exponential, increase in the demand for…
