The new whitepaper ”Google Analytics, ML and AI” from eCapacity shows you how to make your web analytics-data suited for predictive ML-analytics using Google Custom dimensions, tag management and Python scripts. The best analyzes of what really matters for what users end up buying, clicking or reading when they visit your site are often based on data. If you ask a Random Forrest or a simlilar ML-algorithm to look through the many traces a user leaves behind when he og she clicks through your website, new patterns typically arises – often enabling you to optimize your offerings. The white paper…
