Google held their first ever Google Analytics Premium Summit in London on December 2nd. Demonstrating the increased popularity of GAP they managed to gather 100 Premium customer and 30 premium partners from across Europe. A half day event, Google had several topics on the agenda. – eCapacity were represented by James Muldoon from the London office and Mads Vangkilde from the Copenhagen office. The agenda, in essence aimed at highlighting the benefits and strong suites of Google Analytics, actually Universal Analytics and Google Analytics Premium. To do so, keynotes and speakers covered the advancements in Universal Analytics, Doubleclick integration via…
