Google Analytics is an important data-source for many corporations. This is why eCapacity invited Oliver Borm, Advanced Performance Lead for EMEA, from Google to present the latest trends in Enterprise Analytics at the eCapacity Digital Executive Event in Copenhagen in January 2016. Click to read Danish version of this article Building the single source of the truth To get the most out of your data it is crucial to know how much you can trust the data. The key to this is to integrate data from different sources, to achieve a single overlook. In this way you be able to take…
