From Safari 11 and forward, Apple has implemented what they call Intelligent Tracking Prevention (ITP). This was introduced in June 2017 and released in September 2017. It will affect marketers and analysts, as this affects how various digital analytics solutions and 3rd party marketing pixels can keep track on visitors. In short, ITP simply blocks cookies used for cross-site tracking. ITP uses machine learning technologies to identify those cookies. It isn’t new that Apple blocks some 3rd party cookies, but the recent changes will directly affect some cookies set by various analytics solutions and 3rd party marketing tags. Now Safari…
