Tuesday this week, Skys Head of Digital Analytics and Decision, Rob McLaughlin, gave the opening keynote address at Adobe’ and eCapacity’s Experience Breakfast in Copenhagen. Sky is UKs second largest telco, the largest (11 million customers) pay-TV broadcaster and – with an advertisement spending of over £ 400 million a year – also UK’s largest advertiser. Rob McLauglin, Head of Digital Analytics and Decision, Sky, on stage in eCapacity and the Adobe event on August 28, 2018 Over the last few years, Sky has, assisted by among others eCapacity and Adobe, established an extensive data and personalization setup, and it was Sky’s…
